WRITER, DIRECTOR, GOOBER
CREATIVE DEVELOPMENT | CONCEPT WRITER
Branded Social | Production Company: Banter
Developed the creative for a two-year YouTube campaign to Helzberg that was crafted to set Helzberg apart from the crowd in the Jewelry brand market with the use of comedy. In order to create a series that had an unlimited runway we created a repeatable setup led by a host named “Kevin”. Kevin is a relentlessly positive, hopeless romantic who takes his job as a Helzberg associate very seriously. Kevin seeks to find the perfect engagement ring at the right price for every customer and goes the extra mile (s) by helping them propose in ridiculous and incredible ways. See : custom made swan blind for perfect engagement photo.